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'Hotel Elevator' - Langham hotel needed a creative solution to reflect their long-standing value and brand experience. Their submission has to be engaging, whilst reflective of their heritage and continual promise on quality & services. 1865 is a significant year to their hotel. We use Photography to conceptualized in a way that shows the contrast of Old and New, by juxtaposing 2 images shot in the same setting. What existed in 1865, still exists now in a different yet familiar way.