Creative packaging identity

The design concept is to communicate the ‘Fresh - freeze’ technique, where the product is kept fresh right from the source, fruit is picked from the tree. Research in the growing process and the type of bird that loves this fruit as a regular visitor in Malaysia. The choice of strong cadium yellow and royal blue to represent the brand. The illustration wraps around the box reflecting the concept and brand. There is a round die-cut in front to reveal the fruit inside, to further communicate the fruit's freshness. Theres also some illustration for the instructions at the back of pack, but this is not the final version. This project involved with more illustration, logo, brand and layout considerations and other promotion design.